Replying quickly and clearly to new enquiries wins more work. These templates give you a starting point. Change the words in brackets, then make them sound like you. Read them aloud: if they sound stiff, simplify.
1. First reply (send within minutes)
Hi [first name], thanks for getting in touch about [what they asked about]. I’m [your name] at [business]. [One line that answers or reassures, for example: “We do this kind of work every week.”]
The easiest next step is a quick call so I can understand what you need. You can pick a time here: [booking link]. Or reply with a good time and number, and I’ll call you.
[Your name]
2. Follow-up (if no reply after two working days)
Hi [first name], just checking you saw my message about [their request]. I know things get busy. If it’s still on your list, here’s the link to book a time: [booking link]. If you’ve already sorted it, no problem at all; just let me know and I’ll close this off.
[Your name]
3. Last check-in (about a week later)
Hi [first name], I’ll stop filling your inbox after this one. If you’d still like help with [their request], reply any time and we’ll pick it up from here. Wishing you the best either way.
[Your name]
Tips
- Send the first reply by text if they gave a mobile number and that’s how they contacted you; email otherwise.
- Repeat their words back to them. It shows a person read their message.
- Always end with one clear action.
- Stop after three messages. Persistence helps; pressure doesn’t.
- Note each message in your CRM, so anyone on your team can see where things stand.
These are the kinds of messages a Growth Engine sends for you, in your words, with a person notified whenever a lead needs a human reply.